Cali Partners with FCEF on Installer Recruitment Fundraiser Campaign

San Diego-based flooring and building materials supplier Cali has partnered with the Floor Covering Education Foundation (FCEF) in a fundraising effort aimed to tackle the shortage of professional flooring installers.

In a bid to support FCEF’s work, Cali is introducing an online option for its retailer partners to contribute an additional one cent per square foot on their Cali orders, directly funding FCEF’s initiatives.

The shortage of qualified installers is a pressing issue in the flooring industry, affecting businesses and consumers alike. Recognizing the need for a comprehensive solution, FCEF’s mission extends to recruiting fresh talent, supporting students financially throughout their education, and ensuring these new professionals find rewarding careers in the flooring sector.

“We all need to rally behind FCEF,” said Chanel Clifford, VP of national accounts, Cali. “Our installer population is diminishing in size and quality. By investing in the recruiting, education, and training of the next generation starting as early as high school as well as at community colleges and trade school programs, CALI and FCEF are laying the groundwork for a stronger and more dynamic future for the whole industry.”

For more news on FCEF, click here.