FCEF Leadership

Meet the passionate people behind the initiatives and programs of FCEF.

Floor Covering Education Foundation

The Team

The small, but mighty team that leads the FCEF has a wealth of industry experience and true passion for helping the flooring industry thrive.

Jim Aaron

Executive Director

As FCEF’s Executive Director Jim works closely with the Board of Directors and the FCEF team to drive change in the flooring industry and ensure the success of FCEF initiatives.

Kaye Whitener

Director of Operations

Serving as FCEF’s Director of Operations, Kaye leads essential programs that align with FCEF’s mission to recruit, scholarship and place qualified flooring craftsmen.

Jen Zurn

Education Project Manager

As the Education Project Manger, Jen’s work is focused on working with schools and industry supporters to grow technical college programs across the country.

Tiffany Mills

Administrative Assistant

In her role as FCEF’s Administrative Assistant, Tiffany supports the FCEF team to help them drive their initiatives and realize results

Floor Covering Education Foundation

Board of Directors

The board of directors includes representation from all aspects of the industry. Together, this dedicated group will forever change the flooring industry.

Don Roberts

Don Roberts

Chairman of the Board
Retail Representative

Steve Abernathy

Board Member
World Floor Covering Association

Mike Beavers

Board Member, Marketing Chair
Retail Representative

Bart Bettiga

Board Member
National Tile Contractors Association

Bill Blackstock

Board Member
The Resilient Floor Covering Institute

Don Roberts

Deb Degraaf

Board Member
Retail Representative

Piet Dossche

Board Member
Industry Representative

Geoff Gordon

Board Member
FUSE Commercial Flooring Alliance

Russell Headrick

Board Member, Finance Chair
Shaw Industries

Don Roberts

Jeff Honkoen

Board Member
Engineered Floors

Scott Humphrey

Board Member, Executive Chair
World Floor Covering Association

Curt Hutchins

Board Member
Mohawk Industries

Hoy Lanning

Board Member
Industry Representative

Michael Martin

Board Member
National Wood Flooring Association