FCEF Leadership
Meet the passionate people behind the initiatives and programs of FCEF.
Floor Covering Education Foundation
The Team
The small, but mighty team that leads the FCEF has a wealth of industry experience and true passion for helping the flooring industry thrive.
Jim Aaron
Executive Director
As FCEF’s Executive Director Jim works closely with the Board of Directors and the FCEF team to drive change in the flooring industry and ensure the success of FCEF initiatives.
Kaye Whitener
Director of Operations
Serving as FCEF’s Director of Operations, Kaye leads essential programs that align with FCEF’s mission to recruit, scholarship and place qualified flooring craftsmen.
Tiffany Ketchem
Administrative Assistant
In her role as FCEF’s Administrative Assistant, Tiffany supports the FCEF team to help them drive their initiatives and realize results
Floor Covering Education Foundation
Board of Directors
The board of directors includes representation from all aspects of the industry. Together, this dedicated group will forever change the flooring industry.
Don Roberts
Chairman of the Board
Retail Representative
Steve Abernathy
Board Member
World Floor Covering Association
Mike Beavers
Board Member, Marketing Chair
Retail Representative
Bart Bettiga
Board Member
National Tile Contractors Association
Bill Blackstock
Board Member
The Resilient Floor Covering Institute
Deb Degraaf
Board Member
Retail Representative
Piet Dossche
Board Member
Industry Representative
Bill Gaddis
Board Member
Mohawk Industries
Geoff Gordon
Board Member
FUSE Commercial Flooring Alliance
Russell Headrick
Board Member, Finance Chair
Shaw Industries
Jeff Honkoen
Board Member
Engineered Floors
Scott Humphrey
Board Member, Executive Chair
World Floor Covering Association
Hoy Lanning
Board Member
Industry Representative
Michael Martin
Board Member
National Wood Flooring Association
Chris McKee
Board Member
International Certified Flooring Installers Association